Healthy Habits went live in January, when everyone’s making big promises to themselves and few of them make it to February. Kmart wanted wellness that felt doable.

The idea was small swaps over big overhauls. Changes that are easy to start, easy to keep and worth more the longer they last. Some went further, with greener choices in the kitchen that were good for you and the environment.

The cast looked like the people who shop at Kmart, with real range in age, body shape and background. Two and a half weeks on location and in studio, capturing a hero film and stills.

It led the catalogue cover and rolled out across out of home, EDMs and podcasts.