National Tiles sold beautiful tiles and flooring at everyday low prices, but people heard Frank Walker and thought cheap. The brand needed to look as good as its product, without the budget to build sets.

The answer: shoot in real architectural homes and drop the product in with CGI. Planks fly in and land underfoot, prices pop up, and a renovation builds itself around the couple living in it. Brand ad and retail ad at once.

Nine national films from one day across two locations. Concept, storyboards, casting, direction and edit.